In order to realize our vision, we continue to work hard, surpass ourselves, create extraordinary things, and strive for excellence. Diversified product structure, multi-level knowledge update, and multi-dimension employee combination are the full reflection of the company’s persistent pursuit of learning, self-reliance, creation of extraordinary, and hard-working values; the company encourages employees to build confidence, meet challenges, and foster Highly enterprising spirit, keen thinking ability, harmonious teamwork, hard work style, and full realization of self-worth, all of this is to make us think more and do better for the community, partners, and customers!

Company Culture
Vision—Become a leader in customized server industry in China
Mission-achievement, achievement employee, achievement Xinkepurui
Strategy - adhere to honesty, continuous learning and innovation, improve their own quality, enhance the company's core competitiveness

Business philosophy
Save Customers Money - Custom Solutions
Let customers worry - excellent quality
Let customers save trouble - one-stop service
Satisfying Customers - It's Our Success
 
Xinkepurui Staff Code of Conduct:
Behave: Follow the ancient instructions: benevolence, faith, wisdom, righteousness, filial piety, learn the advantages of others, improve their own deficiencies, know how to be grateful
Do things: conscientiously and dutifully, live a day
The concept of wealth: the gentleman loves money, and has the right way to achieve it, reach - the world economy, the poor - then alone
For customers: honesty and courtesy, to meet the reasonable requirements of customers
Work: quality, efficiency, continuous improvement
For yourself: life is simple, hard work, work and rest, physical and mental health
For colleagues: collaboration, trust, help
To the superior: obey the command, do not flattery, dare to be good at expressing their opinions
For Subordinates: Carefully Develop, Strictly Require, Dare to Criticize, Not Covering Mistakes
To friends: sincere and friendly
To family members: honoring and caring, inheriting Chinese traditional virtues
For the company: To protect the interests of the company and dare to say "no" to the actions that harm the interests of the company.
To Society: Keeping Morality and Repaying Society